1. Introduction
This Privacy Policy explains how Pyramid Auto South Africa (Pty) Ltd (“we”, “us”, “our”) collects, uses, stores, and protects your personal information.
We are a company registered in South Africa under registration number 2012/050434/07, with our registered address at:
Unit 95E, Van Dyk Secure Business Park
Corner Van Dyk & Brakpan Roads
Boksburg East
1459
South Africa
We are committed to protecting your privacy in accordance with the Protection of Personal Information Act, 2013 (POPIA).
2. Information Officer
Our Information Officer is responsible for overseeing compliance with this Privacy Policy and POPIA.
Information Officer: Jonathan Rutt
Email: info@pyramidautosa.com
3. Information We Collect
We may collect the following types of personal information:
- Identity information (name, surname, date of birth)
- Contact information (email address, phone number, billing and delivery address)
- Transaction information (orders, payments, communication history)
- Technical information (IP address, browser type, device information, operating system)
- Profile information (purchase history and service preferences)
- Marketing preferences (consent choices and communication settings)
We may also collect aggregated or anonymised data that does not identify you.
4. Special Personal Information
We do not intentionally collect special personal information such as health data, biometric data, political opinions, or religious beliefs unless legally required or explicitly provided by you.
5. How We Use Your Information
We process personal information where:
5.1 Contractual necessity
To:
- process orders and payments
- provide products or services
- communicate with you about your purchase
- provide customer support
5.2 Legal obligation
To comply with applicable laws, including tax, accounting, and regulatory requirements.
5.3 Legitimate business operations
To:
- manage and improve our website and services
- maintain records
- prevent fraud and misuse
- respond to customer enquiries
5.4 Consent-based processing
Where required, we will request your consent before:
- sending direct marketing communications
- using cookies for non-essential tracking
- sharing information for marketing purposes
6. Sharing of Personal Information
We only share personal information where necessary for business operations or service delivery.
This may include:
- courier and logistics providers (for delivery purposes)
- service partners or suppliers (to fulfil orders or provide quotes)
- payment processors and financial service providers
- IT, hosting, and software service providers
These third parties are only permitted to process your information:
- for the specific purpose we provide it
- under appropriate confidentiality and data protection obligations
We do not sell your personal information.
We will only share your personal information for independent third-party marketing purposes with your explicit consent.
7. International Data Transfers
We may store or process personal information using service providers located outside of South Africa, including cloud hosting and software systems.
Where this occurs, we take reasonable steps to ensure that your personal information is protected in accordance with POPIA, including requiring service providers to implement appropriate data security and privacy safeguards.
8. Data Storage and Security
We take reasonable technical and organisational measures to protect your personal information against:
- unauthorised access
- loss, misuse, or alteration
- unlawful disclosure
However, no electronic transmission or storage system can be guaranteed as 100% secure.
9. Cookies and Website Tracking
We use cookies and similar technologies to:
- improve website functionality
- analyse website performance
- understand user behaviour
- (where consent is given) support marketing activities
You can manage or disable cookies through your browser settings.
10. Your Rights Under POPIA
You have the right to:
- access your personal information
- correct inaccurate information
- request deletion (where legally applicable)
- object to processing of personal information
- withdraw consent (where processing is consent-based)
- lodge a complaint with the Information Regulator of South Africa
11. Retention of Information
We retain personal information only for as long as necessary to:
- provide services to you
- comply with legal obligations
- resolve disputes
- enforce agreements
12. Children’s Privacy
Our services are not directed to individuals under 18 years of age without parental or guardian consent.
13. Third-Party Links
Our website may contain links to external websites. We are not responsible for the privacy practices or content of those websites.
14. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on our website, and continued use of our services constitutes acceptance of the updated version.
15. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact:
Email: info@pyramidautosa.com